diff --git a/data/test/images/generative_multimodal.jpg b/data/test/images/generative_multimodal.jpg
new file mode 100644
index 00000000..b7b32939
--- /dev/null
+++ b/data/test/images/generative_multimodal.jpg
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:24b78db10990c809380508b962decb53cb16db582135cb3c7d56c48f71d5ceb8
+size 39683
diff --git a/modelscope/metainfo.py b/modelscope/metainfo.py
index 31f37e76..d4bb64aa 100644
--- a/modelscope/metainfo.py
+++ b/modelscope/metainfo.py
@@ -31,6 +31,7 @@ class Models(object):
     # multi-modal models
     ofa = 'ofa'
     clip = 'clip-multi-modal-embedding'
+    gemm = 'gemm-generative-multi-modal'
     mplug = 'mplug'
     imagen = 'imagen-text-to-image-synthesis'
 
@@ -95,6 +96,7 @@ class Pipelines(object):
     # multi-modal tasks
     image_captioning = 'image-captioning'
     multi_modal_embedding = 'multi-modal-embedding'
+    generative_multi_modal_embedding = 'generative-multi-modal-embedding'
     visual_question_answering = 'visual-question-answering'
     text_to_image_synthesis = 'text-to-image-synthesis'
 
diff --git a/modelscope/models/multi_modal/__init__.py b/modelscope/models/multi_modal/__init__.py
index 1f60878b..89db0290 100644
--- a/modelscope/models/multi_modal/__init__.py
+++ b/modelscope/models/multi_modal/__init__.py
@@ -1,4 +1,5 @@
 from .clip.clip_model import CLIPForMultiModalEmbedding
+from .gemm.gemm_model import GEMMForMultiModalEmbedding
 from .imagen.imagen_model import ImagenForTextToImageSynthesis
 from .mplug_for_visual_question_answering import \
     MPlugForVisualQuestionAnswering
diff --git a/modelscope/models/multi_modal/gemm/__init__.py b/modelscope/models/multi_modal/gemm/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/modelscope/models/multi_modal/gemm/gemm_base.py b/modelscope/models/multi_modal/gemm/gemm_base.py
new file mode 100644
index 00000000..26eea0d5
--- /dev/null
+++ b/modelscope/models/multi_modal/gemm/gemm_base.py
@@ -0,0 +1,550 @@
+""" Generative Multimodal Model
+Base modules are adapted from https://github.com/openai/CLIP/,
+originally MIT License, Copyright (c) 2021 OpenAI,
+and adapted from https://github.com/lucidrains/CoCa-pytorch/,
+originally MIT License, Copyright (c) 2022 Phil Wang.
+"""
+
+import os
+from collections import OrderedDict
+from typing import Tuple, Union
+
+import json
+import numpy as np
+import torch
+import torch.nn.functional as F
+from torch import nn
+from torch.nn import LayerNorm
+
+from modelscope.models.multi_modal.gemm.tokenizer import (SimpleTokenizer,
+                                                          clip_tokenize)
+
+
+class Bottleneck(nn.Module):
+    """ ResNet style bottleneck module
+    From https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    expansion = 4
+
+    def __init__(self, inplanes, planes, stride=1):
+        super().__init__()
+        self.conv1 = nn.Conv2d(inplanes, planes, 1, bias=False)
+        self.bn1 = nn.BatchNorm2d(planes)
+        self.conv2 = nn.Conv2d(planes, planes, 3, padding=1, bias=False)
+        self.bn2 = nn.BatchNorm2d(planes)
+        self.avgpool = nn.AvgPool2d(stride) if stride > 1 else nn.Identity()
+        self.conv3 = nn.Conv2d(planes, planes * self.expansion, 1, bias=False)
+        self.bn3 = nn.BatchNorm2d(planes * self.expansion)
+        self.relu = nn.ReLU(inplace=True)
+        self.downsample = None
+        self.stride = stride
+        if stride > 1 or inplanes != planes * Bottleneck.expansion:
+            self.downsample = nn.Sequential(
+                OrderedDict([('-1', nn.AvgPool2d(stride)),
+                             ('0',
+                              nn.Conv2d(
+                                  inplanes,
+                                  planes * self.expansion,
+                                  1,
+                                  stride=1,
+                                  bias=False)),
+                             ('1', nn.BatchNorm2d(planes * self.expansion))]))
+
+    def forward(self, x: torch.Tensor):
+        identity = x
+        out = self.relu(self.bn1(self.conv1(x)))
+        out = self.relu(self.bn2(self.conv2(out)))
+        out = self.avgpool(out)
+        out = self.bn3(self.conv3(out))
+        if self.downsample is not None:
+            identity = self.downsample(x)
+        out += identity
+        out = self.relu(out)
+        return out
+
+
+class QuickGELU(nn.Module):
+    """ A quick version of GELU module
+    From https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    def forward(self, x: torch.Tensor):
+        return x * torch.sigmoid(1.702 * x)
+
+
+class ResidualAttentionBlock(nn.Module):
+    """ Multihead attention block with residual link
+    Adapted from https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    def __init__(self,
+                 d_model: int,
+                 n_head: int,
+                 attn_mask: torch.Tensor = None):
+        super().__init__()
+        self.attn = nn.MultiheadAttention(d_model, n_head)
+        self.ln_1 = LayerNorm(d_model)
+        self.mlp = nn.Sequential(
+            OrderedDict([('c_fc', nn.Linear(d_model, d_model * 4)),
+                         ('gelu', QuickGELU()),
+                         ('c_proj', nn.Linear(d_model * 4, d_model))]))
+        self.ln_2 = LayerNorm(d_model)
+        self.attn_mask = attn_mask
+
+    def attention(self, x: torch.Tensor):
+        self.attn_mask = self.attn_mask.to(
+            dtype=x.dtype,
+            device=x.device) if self.attn_mask is not None else None
+        attn_mask = self.attn_mask
+        if attn_mask is not None and attn_mask.shape[0] > x.shape[0]:
+            attn_mask = self.attn_mask[:x.shape[0], :x.shape[0]]
+        return self.attn(x, x, x, need_weights=False, attn_mask=attn_mask)[0]
+
+    def forward(self, x: torch.Tensor):
+        x = x + self.attention(self.ln_1(x))
+        x = x + self.mlp(self.ln_2(x))
+        return x
+
+
+class Transformer(nn.Module):
+    """ Transformer encoder module
+    Adapted from https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    def __init__(self,
+                 width: int,
+                 layers: int,
+                 heads: int,
+                 attn_mask: torch.Tensor = None,
+                 use_gc: bool = False):
+        super().__init__()
+        self.use_gc = use_gc
+        self.width = width
+        self.layers = layers
+        self.resblocks = nn.Sequential(*[
+            ResidualAttentionBlock(width, heads, attn_mask)
+            for _ in range(layers)
+        ])
+
+    def forward(self, x: torch.Tensor):
+        return self.resblocks(x)
+
+
+class AttentionPool2d(nn.Module):
+    """ Pool layer with attention module
+    Adapted from https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    def __init__(self,
+                 spacial_dim: int,
+                 embed_dim: int,
+                 num_heads: int,
+                 output_dim: int = None):
+        super().__init__()
+        self.positional_embedding = nn.Parameter(
+            torch.randn(spacial_dim**2 + 1, embed_dim) / embed_dim**0.5)
+        self.k_proj = nn.Linear(embed_dim, embed_dim)
+        self.q_proj = nn.Linear(embed_dim, embed_dim)
+        self.v_proj = nn.Linear(embed_dim, embed_dim)
+        self.c_proj = nn.Linear(embed_dim, output_dim or embed_dim)
+        self.num_heads = num_heads
+
+    def forward(self, x):
+        x = x.reshape(x.shape[0], x.shape[1],
+                      x.shape[2] * x.shape[3]).permute(2, 0, 1)
+        x = torch.cat([x.mean(dim=0, keepdim=True), x], dim=0)
+        x = x + self.positional_embedding[:, None, :].to(x.dtype)
+        x, _ = F.multi_head_attention_forward(
+            query=x,
+            key=x,
+            value=x,
+            embed_dim_to_check=x.shape[-1],
+            num_heads=self.num_heads,
+            q_proj_weight=self.q_proj.weight,
+            k_proj_weight=self.k_proj.weight,
+            v_proj_weight=self.v_proj.weight,
+            in_proj_weight=None,
+            in_proj_bias=torch.cat(
+                [self.q_proj.bias, self.k_proj.bias, self.v_proj.bias]),
+            bias_k=None,
+            bias_v=None,
+            add_zero_attn=False,
+            dropout_p=0,
+            out_proj_weight=self.c_proj.weight,
+            out_proj_bias=self.c_proj.bias,
+            use_separate_proj_weight=True,
+            training=self.training,
+            need_weights=False)
+        return x.permute(1, 0, 2).contiguous()
+
+
+class CrossAttention(nn.Module):
+    """ Cross attention module with query and context as input
+    Adapted from https://github.com/lucidrains/CoCa-pytorch/blob/main/coca_pytorch/coca_pytorch.py
+    """
+
+    def __init__(self,
+                 dim,
+                 *,
+                 context_dim=None,
+                 dim_head=64,
+                 heads=8,
+                 parallel_ff=False,
+                 ff_mult=4,
+                 norm_context=False):
+        super().__init__()
+        self.heads = heads
+        self.scale = dim_head**-0.5
+        inner_dim = heads * dim_head
+        context_dim = dim if context_dim is None else context_dim
+        self.norm = LayerNorm(dim)
+        self.context_norm = LayerNorm(
+            context_dim) if norm_context else nn.Identity()
+        self.to_q = nn.Linear(dim, inner_dim, bias=False)
+        self.to_kv = nn.Linear(context_dim, dim_head * 2, bias=False)
+        self.to_out = nn.Linear(inner_dim, dim, bias=False)
+        ff_inner_dim = ff_mult * dim
+        self.ff = nn.Sequential(
+            nn.Linear(dim, ff_inner_dim * 2, bias=False), SwiGLU(),
+            nn.Linear(ff_inner_dim, dim, bias=False)) if parallel_ff else None
+
+    def forward(self, x, context):
+        """
+        einstein notation
+        b - batch
+        h - heads
+        n, i, j - sequence length (base sequence length, source, target)
+        d - feature dimension
+        """
+
+        x = self.norm(x)
+        context = self.context_norm(context)
+
+        q = self.to_q(x)
+        q = q.view(q.shape[0], q.shape[1], self.heads,
+                   -1).permute(0, 2, 1, 3).contiguous()
+        q = q * self.scale
+        k, v = self.to_kv(context).chunk(2, dim=-1)
+        sim = torch.einsum('b h i d, b j d -> b h i j', q, k)
+        sim = sim - sim.amax(dim=-1, keepdim=True)
+        attn = sim.softmax(dim=-1)
+        out = torch.einsum('b h i j, b j d -> b h i d', attn, v)
+        out = out.permute(0, 2, 1,
+                          3).contiguous().reshape(out.shape[0], out.shape[2],
+                                                  -1)
+        out = self.to_out(out)
+        if self.ff is not None:
+            out = out + self.ff(x)
+        return out
+
+
+class ModifiedResNet(nn.Module):
+    """ Modified ResNet backbone
+    From https://github.com/openai/CLIP/blob/main/clip/model.py
+    A ResNet class that is similar to torchvision's but contains the following changes:
+    - There are now 3 "stem" convolutions as opposed to 1, with an average pool instead of a max pool.
+    - Performs anti-aliasing strided convolutions, where an avgpool is prepended to convolutions with stride > 1
+    - The final pooling layer is a QKV attention instead of an average pool
+    """
+
+    def __init__(self,
+                 layers,
+                 output_dim,
+                 heads,
+                 input_resolution=224,
+                 width=64):
+        super().__init__()
+        self.output_dim = output_dim
+        self.input_resolution = input_resolution
+        self.conv1 = nn.Conv2d(
+            3, width // 2, kernel_size=3, stride=2, padding=1, bias=False)
+        self.bn1 = nn.BatchNorm2d(width // 2)
+        self.conv2 = nn.Conv2d(
+            width // 2, width // 2, kernel_size=3, padding=1, bias=False)
+        self.bn2 = nn.BatchNorm2d(width // 2)
+        self.conv3 = nn.Conv2d(
+            width // 2, width, kernel_size=3, padding=1, bias=False)
+        self.bn3 = nn.BatchNorm2d(width)
+        self.avgpool = nn.AvgPool2d(2)
+        self.relu = nn.ReLU(inplace=True)
+        self._inplanes = width
+        self.layer1 = self._make_layer(width, layers[0])
+        self.layer2 = self._make_layer(width * 2, layers[1], stride=2)
+        self.layer3 = self._make_layer(width * 4, layers[2], stride=2)
+        self.layer4 = self._make_layer(width * 8, layers[3], stride=2)
+
+        embed_dim = width * 32
+        self.attnpool = AttentionPool2d(input_resolution // 32, embed_dim,
+                                        heads, output_dim)
+
+    def _make_layer(self, planes, blocks, stride=1):
+        layers = [Bottleneck(self._inplanes, planes, stride)]
+
+        self._inplanes = planes * Bottleneck.expansion
+        for _ in range(1, blocks):
+            layers.append(Bottleneck(self._inplanes, planes))
+
+        return nn.Sequential(*layers)
+
+    def forward(self, x):
+
+        def stem(x):
+            for conv, bn in [(self.conv1, self.bn1), (self.conv2, self.bn2),
+                             (self.conv3, self.bn3)]:
+                x = self.relu(bn(conv(x)))
+            x = self.avgpool(x)
+            return x
+
+        x = stem(x)
+        x = self.layer1(x)
+        x = self.layer2(x)
+        x = self.layer3(x)
+        x = self.layer4(x)
+        x = self.attnpool(x)
+
+        return x
+
+
+class VisualTransformer(nn.Module):
+    """ ViT transformer backbone
+    From https://github.com/openai/CLIP/blob/main/clip/model.py
+    """
+
+    def __init__(self, input_resolution: int, patch_size: int, width: int,
+                 layers: int, heads: int, output_dim: int, use_gc: bool):
+        super().__init__()
+        self.input_resolution = input_resolution
+        self.output_dim = output_dim
+        self.conv1 = nn.Conv2d(
+            in_channels=3,
+            out_channels=width,
+            kernel_size=patch_size,
+            stride=patch_size,
+            bias=False)
+        scale = width**-0.5
+        self.class_embedding = nn.Parameter(scale * torch.randn(width))
+        self.positional_embedding = nn.Parameter(scale * torch.randn(
+            (input_resolution // patch_size)**2 + 1, width))
+        self.ln_pre = LayerNorm(width)
+        self.transformer = Transformer(width, layers, heads, use_gc=use_gc)
+        self.ln_post = LayerNorm(width)
+        self.proj = nn.Parameter(scale * torch.randn(width, output_dim))
+
+    def forward(self, x: torch.Tensor):
+        x = self.conv1(x)
+        x = x.reshape(x.shape[0], x.shape[1], -1)
+        x = x.permute(0, 2, 1)
+        z = torch.zeros(
+            x.shape[0], 1, x.shape[-1], dtype=x.dtype, device=x.device)
+        x = torch.cat([self.class_embedding.to(x.dtype) + z, x], dim=1)
+        x = x + self.positional_embedding.to(x.dtype)
+        x = self.ln_pre(x)
+        x = x.permute(1, 0, 2)
+        x = self.transformer(x)
+        x = x.permute(1, 0, 2)
+        x = self.ln_post(x)
+        if self.proj is not None:
+            x = x @ self.proj
+        return x
+
+
+class GEVL(nn.Module):
+    """ Generative vision-language model
+    Support learning from both generative and contrastive loss.
+    Given image and text input, it could output the features of
+    image and text respectively. Furthermore, caption could also
+    be produced when image input is available.
+    """
+
+    def __init__(self, embed_dim: int, image_resolution: int,
+                 vision_layers: Union[Tuple[int, int, int, int],
+                                      int], vision_width: int,
+                 vision_patch_size: int, context_length: int, vocab_size: int,
+                 transformer_width: int, transformer_heads: int,
+                 transformer_layers: int, use_gc: bool, tokenizer):
+        nn.Module.__init__(self)
+        self.context_length = context_length
+        self.vis_token_size = context_length
+        self.tokenizer = tokenizer
+
+        if isinstance(vision_layers, (tuple, list)):
+            vision_heads = vision_width * 32 // 64
+            self.visual = ModifiedResNet(
+                layers=vision_layers,
+                output_dim=embed_dim,
+                heads=vision_heads,
+                input_resolution=image_resolution,
+                width=vision_width)
+        else:
+            vision_heads = vision_width // 64
+            self.visual = VisualTransformer(
+                input_resolution=image_resolution,
+                patch_size=vision_patch_size,
+                width=vision_width,
+                layers=vision_layers,
+                heads=vision_heads,
+                output_dim=embed_dim,
+                use_gc=use_gc)
+
+        self.transformer = Transformer(
+            width=transformer_width,
+            layers=transformer_layers,
+            heads=transformer_heads,
+            attn_mask=self.build_attention_mask(),
+            use_gc=use_gc)
+
+        self.vocab_size = vocab_size
+        self.token_embedding = nn.Embedding(vocab_size, transformer_width)
+        self.positional_embedding = nn.Parameter(
+            torch.empty(self.context_length, transformer_width))
+        self.ln_final = LayerNorm(transformer_width)
+
+        self.vis_token_projection = nn.Parameter(
+            torch.empty(embed_dim, transformer_width))
+        nn.init.normal_(
+            self.vis_token_projection, std=self.transformer.width**-0.5)
+        self.text_projection = nn.Parameter(
+            torch.empty(transformer_width, embed_dim))
+        self.logit_scale = nn.Parameter(torch.ones([]) * np.log(1 / 0.07))
+        self.decoder = Transformer(
+            width=transformer_width,
+            layers=4,
+            heads=transformer_heads,
+            attn_mask=self.build_attention_mask(
+                self.vis_token_size + self.context_length,
+                self.vis_token_size),
+            use_gc=use_gc)
+        self.to_logits = nn.Sequential(
+            LayerNorm(transformer_width),
+            nn.Linear(transformer_width, transformer_width),
+            nn.Linear(transformer_width, vocab_size, bias=False))
+        self.gen_logit_scale = nn.Parameter(
+            torch.ones([]) * np.log(np.log(vocab_size)))
+        self.bias = nn.Parameter(torch.ones(vocab_size))
+        self.to_logits[-1].weight = self.token_embedding.weight
+        self.to_logits[-1].bias = self.bias
+        self.img_queries = nn.Parameter(
+            torch.randn(self.vis_token_size, transformer_width))
+        self.img_attn_pool = CrossAttention(
+            dim=transformer_width, norm_context=True)
+        self.img_attn_pool_norm = LayerNorm(transformer_width)
+
+    def build_attention_mask(self, seq_length=None, prefix_length=0):
+        seq_length = self.context_length if seq_length is None else seq_length
+        mask = torch.empty(seq_length, seq_length)
+        mask.fill_(torch.tensor(torch.finfo(torch.float16).min))
+        mask.triu_(1)
+        if prefix_length > 0:
+            mask[:prefix_length, :prefix_length] = 0
+        return mask
+
+    @property
+    def dtype(self):
+        return self.visual.conv1.weight.dtype
+
+    def encode_image(self, image, return_tokens=False):
+        image_outputs = self.visual(image)
+        image_features = image_outputs[:, 0, :]
+        image_features = image_features / image_features.norm(
+            dim=-1, p=2, keepdim=True)
+        if return_tokens:
+            image_tokens = image_outputs[:, 1:, :] @ self.vis_token_projection
+            return image_features, image_tokens
+        else:
+            return image_features
+
+    def encode_text(self, text, return_tokens=False):
+        x = self.token_embedding(text)
+        x = x + self.positional_embedding[:x.shape[1], :]
+        x = x.permute(1, 0, 2)
+        x = self.transformer(x)
+        x = x.permute(1, 0, 2)
+        x = self.ln_final(x)
+        text_features = x[torch.arange(x.shape[0]),
+                          text.argmax(dim=-1), ...] @ self.text_projection
+        text_features = text_features / text_features.norm(
+            dim=-1, p=2, keepdim=True)
+        if return_tokens:
+            text_tokens = x
+            return text_features, text_tokens
+        else:
+            return text_features
+
+    def image_to_text(self, image):
+        image_features, image_tokens = self.encode_image(
+            image, return_tokens=True)
+        img_queries = self.img_queries.expand(image_tokens.shape[0], -1, -1)
+        img_token_features = self.img_attn_pool(img_queries, image_tokens)
+        img_token_features = self.img_attn_pool_norm(img_token_features)
+        sot_token = self.tokenizer.encoder['<|startoftext|>']
+        eot_token = self.tokenizer.encoder['<|endoftext|>']
+        text_input = image.new_ones(
+            image.shape[0], 1, dtype=torch.long) * sot_token
+        input_tokens = img_token_features
+        pred_tokens = []
+        for text_idx in range(self.context_length):
+            text_features, text_tokens = self.encode_text(
+                text_input, return_tokens=True)
+            input_tokens = torch.cat([img_token_features, text_tokens], axis=1)
+            out_embs = self.decoder(input_tokens.permute(1, 0, 2).contiguous())
+            gen_logits = self.to_logits(out_embs[-1:, ...])
+            probs = F.softmax(self.gen_logit_scale.exp() * gen_logits, dim=-1)
+            pred = torch.argmax(
+                probs * (1.0 + torch.rand_like(probs)), axis=-1)
+            pred_tokens.append(pred)
+            text_input = torch.cat(
+                [text_input, pred.permute(1, 0).contiguous()], axis=1)
+        pred_text_tokens = torch.cat(pred_tokens, axis=0).permute(1, 0)
+        text_list = []
+        for out_tokens in pred_text_tokens:
+            tokens = []
+            for x in out_tokens:
+                if x >= eot_token or x <= 0:
+                    break
+                tokens.append(int(x))
+            out_text = self.tokenizer.decode(tokens)
+            out_text = out_text.strip()
+            text_list.append(out_text)
+        return image_features, text_list[0]
+
+
+class GEMMModel(nn.Module):
+    """ Generative multi-modal model, wrapper of GEVL module.
+    It takes image or text or both of them as input, and output
+    features of input or caption when image input is available.
+    """
+
+    def __init__(self, model_dir):
+        super().__init__()
+        with open('{}/encoder_config.json'.format(model_dir), 'r') as f:
+            model_config = json.loads(f.read())
+        model_name = list(model_config.keys())[0]
+        config_args = model_config[model_name]
+        bpe_path = os.path.join(model_dir, 'bpe_vocab_16e6.txt.gz')
+        self.tokenizer = SimpleTokenizer(bpe_path)
+        self.model = GEVL(*config_args, self.tokenizer)
+
+    def tokenize(self, text_str):
+        text_tensor = clip_tokenize(self.tokenizer, [text_str])[0]
+        return text_tensor
+
+    def parse_feat(self, feat):
+        out = feat.cpu().numpy()
+        return out
+
+    @torch.no_grad()
+    def forward(self, image=None, text=None, captioning=True):
+        img_feature, text_feature, caption = None, None, None
+        if captioning and image is not None:
+            img_feature, caption = self.model.image_to_text(image)
+        elif image is not None:
+            img_feature = self.parse_feat(self.model.encode_image(image))
+        if text is not None:
+            text_feature = self.parse_feat(self.model.encode_text(text))
+        out = {
+            'image_feature': img_feature,
+            'text_feature': text_feature,
+            'caption': caption,
+        }
+        return out
diff --git a/modelscope/models/multi_modal/gemm/gemm_model.py b/modelscope/models/multi_modal/gemm/gemm_model.py
new file mode 100644
index 00000000..a5380858
--- /dev/null
+++ b/modelscope/models/multi_modal/gemm/gemm_model.py
@@ -0,0 +1,88 @@
+import os.path as osp
+from typing import Any, Dict
+
+import json
+import numpy as np
+import torch
+import torch.nn as nn
+import torch.nn.functional as F
+from PIL import Image
+from torchvision import transforms as T
+
+from modelscope.metainfo import Models
+from modelscope.models.base import TorchModel
+from modelscope.models.builder import MODELS
+from modelscope.models.multi_modal.gemm.gemm_base import GEMMModel
+from modelscope.outputs import OutputKeys
+from modelscope.preprocessors import LoadImage
+from modelscope.utils.constant import ModelFile, Tasks
+from modelscope.utils.logger import get_logger
+
+logger = get_logger()
+
+__all__ = ['GEMMForMultiModalEmbedding']
+
+
+@MODELS.register_module(
+    Tasks.generative_multi_modal_embedding, module_name=Models.gemm)
+class GEMMForMultiModalEmbedding(TorchModel):
+    """ Generative multi-modal model for multi-modal embedding
+    Inputs could be image or text or both of them.
+    Outputs could be features of input image or text,
+    image caption could also be produced when image is available.
+    """
+
+    def __init__(self, model_dir, device_id=0, *args, **kwargs):
+        super().__init__(
+            model_dir=model_dir, device_id=device_id, *args, **kwargs)
+        self.gemm_model = GEMMModel(model_dir=model_dir)
+        pretrained_params = torch.load('{}/{}'.format(
+            model_dir, ModelFile.TORCH_MODEL_BIN_FILE))
+        self.gemm_model.load_state_dict(pretrained_params)
+        self.gemm_model.eval()
+        self.device_id = device_id
+        if self.device_id >= 0 and torch.cuda.is_available():
+            self.gemm_model.to('cuda:{}'.format(self.device_id))
+            logger.info('Use GPU: {}'.format(self.device_id))
+        else:
+            logger.info('Use CPU for inference')
+        self.img_preprocessor = T.Compose([
+            T.Resize(224),
+            T.CenterCrop(224),
+            T.ToTensor(),
+            T.Normalize((0.48145466, 0.4578275, 0.40821073),
+                        (0.26862954, 0.26130258, 0.27577711))
+        ])
+
+    def parse_image(self, input_img):
+        if input_img is None:
+            return None
+        input_img = LoadImage.convert_to_img(input_img)
+        img_tensor = self.img_preprocessor(input_img)[None, ...]
+        if self.device_id >= 0:
+            img_tensor = img_tensor.to('cuda:{}'.format(self.device_id))
+        return img_tensor
+
+    def parse_text(self, text_str):
+        if text_str is None:
+            return None
+        if isinstance(text_str, str):
+            text_ids_tensor = self.gemm_model.tokenize(text_str)
+        else:
+            raise TypeError(f'text should be str, but got {type(text_str)}')
+        if self.device_id >= 0:
+            text_ids_tensor = text_ids_tensor.to('cuda:{}'.format(
+                self.device_id))
+        return text_ids_tensor.view(1, -1)
+
+    def forward(self, input: Dict[str, Any]) -> Dict[str, Any]:
+        image = self.parse_image(input.get('image', input.get('img', None)))
+        text = self.parse_text(input.get('text', input.get('txt', None)))
+        captioning = input.get('captioning', False) is True
+        out = self.gemm_model(image, text, captioning)
+        output = {
+            OutputKeys.IMG_EMBEDDING: out.get('image_feature', None),
+            OutputKeys.TEXT_EMBEDDING: out.get('text_feature', None),
+            OutputKeys.CAPTION: out.get('caption', None)
+        }
+        return output
diff --git a/modelscope/models/multi_modal/gemm/tokenizer.py b/modelscope/models/multi_modal/gemm/tokenizer.py
new file mode 100644
index 00000000..af962ceb
--- /dev/null
+++ b/modelscope/models/multi_modal/gemm/tokenizer.py
@@ -0,0 +1,197 @@
+""" CLIP Tokenizer
+Adapted from https://github.com/openai/CLIP.
+Originally MIT License, Copyright (c) 2021 OpenAI.
+"""
+import gzip
+import html
+import os
+from functools import lru_cache
+
+import ftfy
+import regex as re
+import torch
+
+
+@lru_cache()
+def default_bpe():
+    return os.path.join(
+        os.path.dirname(os.path.abspath(__file__)),
+        'bpe_simple_vocab_16e6.txt.gz')
+
+
+@lru_cache()
+def bytes_to_unicode():
+    """
+    Returns list of utf-8 byte and a corresponding list of unicode strings.
+    The reversible bpe codes work on unicode strings.
+    This means you need a large # of unicode characters in your vocab if you want to avoid UNKs.
+    When you're at something like a 10B token dataset you end up needing around 5K for decent coverage.
+    This is a signficant percentage of your normal, say, 32K bpe vocab.
+    To avoid that, we want lookup tables between utf-8 bytes and unicode strings.
+    And avoids mapping to whitespace/control characters the bpe code barfs on.
+    """
+    bs = list(range(ord('!'),
+                    ord('~') + 1)) + list(range(
+                        ord('¡'),
+                        ord('¬') + 1)) + list(range(ord('®'),
+                                                    ord('ÿ') + 1))
+    cs = bs[:]
+    n = 0
+    for b in range(2**8):
+        if b not in bs:
+            bs.append(b)
+            cs.append(2**8 + n)
+            n += 1
+    cs = [chr(n) for n in cs]
+    return dict(zip(bs, cs))
+
+
+def get_pairs(word):
+    """Return set of symbol pairs in a word.
+    Word is represented as tuple of symbols (symbols being variable-length strings).
+    """
+    pairs = set()
+    prev_char = word[0]
+    for char in word[1:]:
+        pairs.add((prev_char, char))
+        prev_char = char
+    return pairs
+
+
+def basic_clean(text):
+    text = ftfy.fix_text(text)
+    text = html.unescape(html.unescape(text))
+    return text.strip()
+
+
+def whitespace_clean(text):
+    text = re.sub(r'\s+', ' ', text)
+    text = text.strip()
+    return text
+
+
+class SimpleTokenizer(object):
+
+    def __init__(self, bpe_path: str = default_bpe()):
+        self.byte_encoder = bytes_to_unicode()
+        self.byte_decoder = {v: k for k, v in self.byte_encoder.items()}
+        merges = gzip.open(bpe_path).read().decode('utf-8').split('\n')
+        merges = merges[1:49152 - 256 - 2 + 1]
+        merges = [tuple(merge.split()) for merge in merges]
+        vocab = list(bytes_to_unicode().values())
+        vocab = vocab + [v + '</w>' for v in vocab]
+        for merge in merges:
+            vocab.append(''.join(merge))
+        vocab.extend(['<|startoftext|>', '<|endoftext|>'])
+        self.encoder = dict(zip(vocab, range(len(vocab))))
+        self.decoder = {v: k for k, v in self.encoder.items()}
+        self.bpe_ranks = dict(zip(merges, range(len(merges))))
+        self.cache = {
+            '<|startoftext|>': '<|startoftext|>',
+            '<|endoftext|>': '<|endoftext|>'
+        }
+        self.pat = re.compile(
+            r"""<\|startoftext\|>|<\|endoftext\|>|'s|'t|'re|'ve|'m|'ll|'d|[\p{L}]+|[\p{N}]|[^\s\p{L}\p{N}]+""",
+            re.IGNORECASE)
+
+    def bpe(self, token):
+        if token in self.cache:
+            return self.cache[token]
+        word = tuple(token[:-1]) + (token[-1] + '</w>', )
+        pairs = get_pairs(word)
+
+        if not pairs:
+            return token + '</w>'
+
+        error_list = []
+        while True:
+            bigram = min(
+                pairs, key=lambda pair: self.bpe_ranks.get(pair, float('inf')))
+            if bigram not in self.bpe_ranks:
+                break
+            first, second = bigram
+            new_word = []
+            i = 0
+            while i < len(word):
+                try:
+                    j = word.index(first, i)
+                    new_word.extend(word[i:j])
+                    i = j
+                except Exception as err:
+                    error_list.append(err)
+                    new_word.extend(word[i:])
+                    break
+
+                if word[i] == first and i < len(word) - 1 and word[
+                        i + 1] == second:
+                    new_word.append(first + second)
+                    i += 2
+                else:
+                    new_word.append(word[i])
+                    i += 1
+            new_word = tuple(new_word)
+            word = new_word
+            if len(word) == 1:
+                break
+            else:
+                pairs = get_pairs(word)
+        if len(error_list) > 100:
+            print(error_list[-1])
+        word = ' '.join(word)
+        self.cache[token] = word
+        return word
+
+    def encode(self, text):
+        bpe_tokens = []
+        text = whitespace_clean(basic_clean(text)).lower()
+        for token in re.findall(self.pat, text):
+            token = ''.join(self.byte_encoder[b]
+                            for b in token.encode('utf-8'))
+            bpe_tokens.extend(self.encoder[bpe_token]
+                              for bpe_token in self.bpe(token).split(' '))
+        return bpe_tokens
+
+    def decode(self, tokens):
+        text = ''.join([self.decoder[token] for token in tokens])
+        text = bytearray([self.byte_decoder[c] for c in text]).decode(
+            'utf-8', errors='replace').replace('</w>', ' ')
+        return text
+
+
+def clip_tokenize(tokenizer, texts, context_length=77, truncate=True):
+    """
+    Returns the tokenized representation of given input string(s)
+    Parameters
+    ----------
+    texts : Union[str, List[str]]
+        An input string or a list of input strings to tokenize
+    context_length : int
+        The context length to use; all CLIP models use 77 as the context length
+    truncate: bool
+        Whether to truncate the text in case its encoding is longer than the context length
+    Returns
+    -------
+    A two-dimensional tensor containing the resulting tokens, shape = [number of input strings, context_length].
+    We return LongTensor when torch version is <1.8.0, since older index_select requires indices to be long.
+    """
+    if isinstance(texts, str):
+        texts = [texts]
+
+    sot_token = tokenizer.encoder['<|startoftext|>']
+    eot_token = tokenizer.encoder['<|endoftext|>']
+    all_tokens = [[sot_token] + tokenizer.encode(text) + [eot_token]
+                  for text in texts]
+    result = torch.zeros(len(all_tokens), context_length, dtype=torch.int)
+
+    for i, tokens in enumerate(all_tokens):
+        if len(tokens) > context_length:
+            if truncate:
+                tokens = tokens[:context_length]
+                tokens[-1] = eot_token
+            else:
+                raise RuntimeError(
+                    f'Input {texts[i]} is too long for context length {context_length}'
+                )
+        result[i, :len(tokens)] = torch.tensor(tokens)
+
+    return result
diff --git a/modelscope/outputs.py b/modelscope/outputs.py
index da770b70..921b2bc3 100644
--- a/modelscope/outputs.py
+++ b/modelscope/outputs.py
@@ -271,6 +271,15 @@ TASK_OUTPUTS = {
     Tasks.multi_modal_embedding:
     [OutputKeys.IMG_EMBEDDING, OutputKeys.TEXT_EMBEDDING],
 
+    # generative multi-modal embedding result for single sample
+    # {
+    #   "img_embedding": np.array with shape [1, D],
+    #   "text_embedding": np.array with shape [1, D],
+    #   "caption": "this is an image caption text."
+    # }
+    Tasks.generative_multi_modal_embedding:
+    [OutputKeys.IMG_EMBEDDING, OutputKeys.TEXT_EMBEDDING, OutputKeys.CAPTION],
+
     # visual grounding result for single sample
     # {
     #       "boxes": [
diff --git a/modelscope/pipelines/builder.py b/modelscope/pipelines/builder.py
index 58730d9a..224d6379 100644
--- a/modelscope/pipelines/builder.py
+++ b/modelscope/pipelines/builder.py
@@ -62,6 +62,10 @@ DEFAULT_MODEL_FOR_PIPELINE = {
     Tasks.multi_modal_embedding:
     (Pipelines.multi_modal_embedding,
      'damo/multi-modal_clip-vit-large-patch14-chinese_multi-modal-embedding'),
+    Tasks.generative_multi_modal_embedding:
+    (Pipelines.generative_multi_modal_embedding,
+     'damo/multi-modal_gemm-vit-large-patch14_generative-multi-modal-embedding'
+     ),
     Tasks.visual_question_answering:
     (Pipelines.visual_question_answering,
      'damo/mplug_visual-question-answering_coco_large_en'),
diff --git a/modelscope/pipelines/multi_modal/__init__.py b/modelscope/pipelines/multi_modal/__init__.py
index 76c22238..0f3c0444 100644
--- a/modelscope/pipelines/multi_modal/__init__.py
+++ b/modelscope/pipelines/multi_modal/__init__.py
@@ -1,6 +1,7 @@
 try:
     from .image_captioning_pipeline import ImageCaptionPipeline
     from .multi_modal_embedding_pipeline import MultiModalEmbeddingPipeline
+    from .generative_multi_modal_embedding_pipeline import GEMMMultiModalEmbeddingPipeline
     from .text_to_image_synthesis_pipeline import TextToImageSynthesisPipeline
     from .visual_question_answering_pipeline import VisualQuestionAnsweringPipeline
 except ModuleNotFoundError as e:
diff --git a/modelscope/pipelines/multi_modal/generative_multi_modal_embedding_pipeline.py b/modelscope/pipelines/multi_modal/generative_multi_modal_embedding_pipeline.py
new file mode 100644
index 00000000..f5a180b6
--- /dev/null
+++ b/modelscope/pipelines/multi_modal/generative_multi_modal_embedding_pipeline.py
@@ -0,0 +1,32 @@
+from typing import Any, Dict
+
+from modelscope.metainfo import Pipelines
+from modelscope.pipelines.base import Input, Model, Pipeline
+from modelscope.pipelines.builder import PIPELINES
+from modelscope.utils.constant import Tasks
+from modelscope.utils.logger import get_logger
+
+logger = get_logger()
+
+
+@PIPELINES.register_module(
+    Tasks.generative_multi_modal_embedding,
+    module_name=Pipelines.generative_multi_modal_embedding)
+class GEMMMultiModalEmbeddingPipeline(Pipeline):
+
+    def __init__(self, model: str, **kwargs):
+        """
+        use `model` to create a generative multimodal embedding pipeline
+        Args:
+            model: model id on modelscope hub.
+        """
+        super().__init__(model=model, **kwargs)
+
+    def preprocess(self, input: Input) -> Dict[str, Any]:
+        return input
+
+    def forward(self, input: Dict[str, Any]) -> Dict[str, Any]:
+        return self.model(input)
+
+    def postprocess(self, inputs: Dict[str, Any]) -> Dict[str, Any]:
+        return inputs
diff --git a/modelscope/utils/constant.py b/modelscope/utils/constant.py
index 893db798..44cd87f4 100644
--- a/modelscope/utils/constant.py
+++ b/modelscope/utils/constant.py
@@ -75,6 +75,7 @@ class MultiModalTasks(object):
     visual_grounding = 'visual-grounding'
     text_to_image_synthesis = 'text-to-image-synthesis'
     multi_modal_embedding = 'multi-modal-embedding'
+    generative_multi_modal_embedding = 'generative-multi-modal-embedding'
     visual_question_answering = 'visual-question-answering'
 
 
diff --git a/tests/pipelines/test_generative_multi_modal_embedding.py b/tests/pipelines/test_generative_multi_modal_embedding.py
new file mode 100644
index 00000000..ccca8f4e
--- /dev/null
+++ b/tests/pipelines/test_generative_multi_modal_embedding.py
@@ -0,0 +1,70 @@
+# Copyright (c) Alibaba, Inc. and its affiliates.
+
+import unittest
+
+import numpy as np
+
+from modelscope.models import Model
+from modelscope.pipelines import pipeline
+from modelscope.utils.constant import Tasks
+from modelscope.utils.test_utils import test_level
+
+
+class GEMMMultiModalEmbeddingTest(unittest.TestCase):
+    model_id = 'damo/multi-modal_gemm-vit-large-patch14_generative-multi-modal-embedding'
+    test_input = {
+        'image': 'data/test/images/generative_multimodal.jpg',
+        'text':
+        'interior design of modern living room with fireplace in a new house',
+        'captioning': False
+    }
+
+    @unittest.skipUnless(test_level() >= 1, 'skip test in current test level')
+    def test_run(self):
+        generative_multi_modal_embedding_pipeline = pipeline(
+            Tasks.generative_multi_modal_embedding, model=self.model_id)
+        output = generative_multi_modal_embedding_pipeline(self.test_input)
+        print(output)
+
+    @unittest.skipUnless(test_level() >= 2, 'skip test in current test level')
+    def test_run_with_default_model(self):
+        generative_multi_modal_embedding_pipeline = pipeline(
+            task=Tasks.generative_multi_modal_embedding)
+        output = generative_multi_modal_embedding_pipeline(self.test_input)
+        print(output)
+
+    @unittest.skipUnless(test_level() >= 1, 'skip test in current test level')
+    def test_run_with_model_from_modelhub(self):
+        model = Model.from_pretrained(self.model_id)
+        generative_multi_modal_embedding_pipeline = pipeline(
+            task=Tasks.generative_multi_modal_embedding, model=model)
+        output = generative_multi_modal_embedding_pipeline(self.test_input)
+        print(output)
+
+    @unittest.skipUnless(test_level() >= 2, 'skip test in current test level')
+    def test_run_with_output_captioning(self):
+        generative_multi_modal_embedding_pipeline = pipeline(
+            task=Tasks.generative_multi_modal_embedding, model=self.model_id)
+        test_input = {'image': self.test_input['image'], 'captioning': True}
+        output = generative_multi_modal_embedding_pipeline(test_input)
+        print(output)
+
+    @unittest.skipUnless(test_level() >= 2, 'skip test in current test level')
+    def test_run_with_output_only_image(self):
+        generative_multi_modal_embedding_pipeline = pipeline(
+            task=Tasks.generative_multi_modal_embedding, model=self.model_id)
+        test_input = {'image': self.test_input['image'], 'captioning': False}
+        output = generative_multi_modal_embedding_pipeline(test_input)
+        print(output)
+
+    @unittest.skipUnless(test_level() >= 2, 'skip test in current test level')
+    def test_run_with_output_only_text(self):
+        generative_multi_modal_embedding_pipeline = pipeline(
+            task=Tasks.generative_multi_modal_embedding, model=self.model_id)
+        test_input = {'text': self.test_input['text']}
+        output = generative_multi_modal_embedding_pipeline(test_input)
+        print(output)
+
+
+if __name__ == '__main__':
+    unittest.main()